A bird that you keep in the air by clicking on the screen while avoiding traps – Flappy Bird – is one of the most popular mobile games of all time. There is hardly anyone who hasn’t played her, but even so, she seems to have caused a lot of headaches for her creator.
After developer Nguyen Ha Dong introduced Flappy Bird in 2013, he became a millionaire among students at the University of Science and Technology in Hanoi, the capital of Vietnam.
After a not-so-promising start, the game turned out to be a worldwide hit and at one point was bringing in more than $50,000 a day in advertising for Dong. However, he also discovered the dark side of his fame.
Although at first he wanted success, having the money to afford the latest gadgets, going out with friends and a comfortable life, that soon fell by the wayside.
The game came under fire after being accused of copying Super Mario, while Dong was also accused of writing fake reviews to boost its popularity. Suddenly, the paparazzi started chasing the young man, who until then had led a peaceful life, waiting for him in front of his home.
All this was very disturbing for him, while the posts of users of social networks who wrote that “the game infected them” added salt to his wound.
“‘Flappy Bird’ ruined my life!” I’ve been playing it for 8 hours now and I swear my eyes are bleeding,” is just one of the tweets Dong read.
Criticisms also came from parents and teachers who complained that it had a harmful effect on children’s lives. Some wrote that they missed work due to excessive gaming, even got fired, while some admitted that they broke their cell phones because they lost.
Dong initially responded to such posts, explaining that it was “just a game” and that he didn’t make it to ruin people’s lives. But the situation culminated when Dong concluded that he was to blame for the discord in people’s lives.
“I can call ‘Flappy Bird’ my success. But the game also ruined my peaceful life. Now I hate her,” he explained.
The Vietnamese eventually pulled his game, which led to death threats, and then brought it back in multiplayer format, but only through Amazon’s TV set-top box platform. However, today there are numerous imitations of it.
According to Vietnamnet, Dong is now mostly staying out of the limelight, although he has announced that he is working on a new game with unprecedented technology.