Samsung new phones: Galaxy Z FLIP4 and Galaxy Z FOLD4

Samsung Electronics launched its most advanced foldable cellphones on Wednesday, maintaining pricing at the same level as last year in an effort to solidify its position as the industry leader. The smartphone manufacturer is offering the foldable Galaxy Z Flip4 for $999.99 and the Galaxy Z Fold4 with 5G and a 7.6-inch primary display for a starting price of $1,799.99 in the United States. These prices are comparable to those of last year’s models when they were introduced.

T.M. Roh, president and head of mobile experience at Samsung Electronics, stated, “We have effectively transitioned from a radical idea to a mainstream range of devices used by millions of people worldwide.”

The Galaxy Z Flip4 and Z Fold4, along with the most recent earphones, the Galaxy Buds2 Pro, will go on sale on August 26 in certain regions, including the United States, portions of Europe, and South Korea.

Roh Tae-moon, the head of Samsung’s mobile division, recently outlined to the Wall Street Journal why foldable smartphones are crucial to the company’s business. According to Roh’s analysis, Samsung’s flip phones attract three times as many brand-switchers as standard Samsung Galaxy S phones.

This indicates that people are abandoning other phone manufacturers, such as Apple, Xiaomi, and Oppo, in favor of Samsung. Roe stated to The Wall Street Journal, “We believe this is a very big percentage and a good sign.” “These users are switching from other brands, not from Samsung Galaxy devices to other Galaxy devices.”

Global shipments of foldable smartphones are expected to increase to 16 million units this year, representing just 1.2% of the predicted 1.36 billion smartphone shipments, but an increase from the 9 million foldable devices shipped in 2016.

Analysts predict that the smartphone market as a whole will contract this year as consumers reduce their spending. However, foldable handsets are expected to perform better due to their unusual shapes, large screens, and portability.

In the first half of 2022, Samsung held a 62 percent market share in foldable smartphones, followed by Huawei with 16 percent and Oppo with 3 percent. After the latest launches, Counterpoint expects that Samsung’s market share in the second half will be about 80 percent.

In the second half, Samsung expects sales of flip phones to surpass those of its previous flagship smartphone, the Galaxy Note.

“Foldables have enabled Samsung to distinguish themselves… Apple will be Samsung’s primary opponent in the future, and we predict Apple to produce a foldable device in 2024 or 2025, according to Counterpoint Senior Analyst Jenne Park.

According to Samsung, the most recent models make it easier for smartphone users to use popular applications such as Instagram and Microsoft Outlook.