Husker Athletics has just signed new, improved media deal, to get $300M through 2038
LINCOLN, Nebraska — The Nebraska Athletic Department is about to enter into a media rights agreement that would net them between $13 and $22 million each year.
The NU Board of Regents will vote on the agreement with Playfly Sports, which includes radio broadcasts for Nebraska football, basketball, and volleyball, the following week.
The action is an official reversal by the athletic department, which was the first in the country to attempt to develop all media internally.
NU’s departure from an in-house approach was driven by the “changing legal, economic, and political landscape of collegiate athletics,” as stated by the university.
The agreement has a total value of approximately $300 million and is valid until 2038.
In addition, it is probable that Husker baseball and softball will continue to be broadcast on radio.
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