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Harrah Casino Plans $22 Million Expansion

COUNCIL BLOUFFS, Iowa (Nebraska) – As Omaha prepares to enter the world of casino gambling, the casinos in Council Bluffs are not standing idle.

There’s a lot going on at Harrah’s Casino right now, with workers busy building the Guy Fieri Restaurant. The plans also include the expansion of the gaming hall and the reconstruction of the hotel.

Harrah’s also show off their gem of Stir Cove, home to their summer concerts. The officials here create a versatile entertainment package.

“So if you’re going to come to a concert, have a great meal, and then gamble afterwards, you can do it all right here,” said Thomas Roberts, senior vice president of Harrah’s and Horseshoe Casinos.

Both Harrah’s and Horseshoe are owned by Caesars Entertainment. He told 6 News that Caesars plans to invest $22 million to expand and improve Harrah’s. Officials are well aware of the Warhorse casino currently under construction in Omaha.

Harrah’s Casino in Council Bluffs is planning a $22 million expansion that includes the opening of a new facility in Columbus.

“Whenever there is competition in the market, you must always be sure that you are investing in your property in order to maintain your market share,” said Roberts. “We can’t do anything about what they’re doing in Nebraska. We just need to focus on what we do really well.”

They are good at running casinos, and when Nebraska legalized gambling, they got a call from one of the future casino sites.

“In fact, we are going to open a casino in Columbus, Nebraska to fill this gap,” said Roberts. “When you start looking further west, we can still support our customer base, which is a little further away.”

Roberts says that with the Lincoln casino reopening, Harrah’s was already seeing a mid-week slump. They expect that the opening of a casino in Nebraska will create a problem that they intend to face in Nebraska.

“Whenever there is an open market, Caesars wants to make its mark on that market,” Roberts said. “Once again, it’s all about our database and reward system that operates across the country. We have players who currently play in Council Bluffs but live in Columbus.”

Harrah officials expect the Guy Fieri restaurant to open this spring or early summer. After that, work on the expansion of the playground will begin.

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