Apple and Facebook are discussing an ad-free, subscription-based version of the mobile app

Apple proposed to Facebook between 2016 and 2018 that they establish an ad-free, subscription-based version of their app. Facebook finally abandoned the plan, as reported by 9to5mac. Apple would have collected the regular 15% to 30% in-app fee through the App Store.

In addition, Apple apparently wants Facebook’s “boosted post” feature to be classified an in-app purchase subject to the same commission.

Last year, Apple introduced a new app tracking transparency feature as part of iOS 14.5; whether this was a coincidence or not is unknown. The feature forces apps to obtain permission from users before tracking them across apps.

Since the move went into force, Facebook (Meta) has experienced a major revenue decline, and last quarter Meta announced its first-ever revenue decline.

Apple’s representative’s response demonstrates that this is not exclusive to Facebook.

Because we think that fair implementation results in the best user experience, we meet and interact with developers of all sizes every day to provide suggestions, solve problems, and assist them in expanding their businesses.

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